Promoting a Product: 21 Highly Effective Ways & Expert Recommendations

Imagine a person gets a revolutionary product idea or a unique angle to a traditional product. They invest their time, money, and effort to turn this product into a reality.

And then they fail to get ANY sales.

What went wrong? They probably didn’t know how to promote their product correctly, especially in 2024.

The major factor that sends many products to early grave is lack of a good promotional and marketing strategy.

Since Forbes estimates that ecommerce sales will reach $ 7.9 trillion by 2027, as an eCommerce business, this blog will help you make sure your business is doing wonders too.

In this post, you will find 21 ways to promote your product, what experts think of product promotions, and how you can use AI to help you in these promotion strategies or campaigns.

What Is Product Promotion?

Product promotion is about letting people know that your product exists, making them interested, and encouraging the target audience to perform an action — buy something, subscribe to a newsletter, or get more information.

The aim of product promotion is to increase the level of recognition and the level of consumption.

Whether you are in the middle of a flash sale, using influencers, or sending an email campaign, all of them should aim to leave a lasting impression and inspire customers to act.

This Pampaverde ad highlights the generous size of their ready-to-grill burgers.

If you choose and combine several promotional techniques and build the right promotional strategy, you can ensure that your product is visible and that it gains the right kind of momentum to be successful.

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Why Is Product Promotion Important?

Promoting a product contributes to brand awareness, recall, credibility, and sales. A product without a promotion strategy is like a car without wheels – it’s not going to move, really.

When a business selling similar products to yours is in the market, having a promotional strategy will help differentiate and sell your products.

Promoting your product also lets you collect important customer insights and analyze them to craft better strategies in the future. These insights can provide information regarding market trends, customer inclinations, and consumption patterns.

While it’s important to know why product promotion is important, it is also very crucial to know how to promote a product and be consistent enough to do it successfully.

What to Do Before Promoting A Product?

Setting up a successful product promotion campaign goes beyond just picking a platform or designing ads. It’s about carefully planning the who, how, and why of your promotion to maximize impact.

1. Know Your Audience

Every marketing strategy depends on understanding the target market as a foundation for promoting a certain product.

Unlike simple targeting based on gender, age, or marital status, you can reach your audience effectively by delving deeper into their interests, behaviors, challenges, and purchasing patterns.

Being aware of your audience means that you can choose the right channels and the benefits that will suit them best.

Plus, understand that the questions around your audience are not for you to answer randomly. Use survey and analytical tools to reach conclusions. For example, you can use:

• Google Analytics and Hotjar to track user behavior
• Social media to track audience engagement and queries
• Customer Relationship Management – CRM tools
• Survey tools like Google Forms, Typeform
• Net Promoter Score (NPS) to measure customer satisfaction

An example of how knowing your audience can affect your product promotion campaign comes from Airbnb.

When Airbnb wanted to go international, it did not use the copy-and-paste strategy, i.e., using the same promotional content or strategy everywhere. Instead, it invested a lot of time in studying cultures and consumer trends in various parts of the world.

For instance, in France, Airbnb was advertised as a way to embrace French culture, both for residents and visitors. But in Brazil, it was made about the economic crisis and how people could make money out of Airbnb.

This approach to focus on the audience was effective and helped Airbnb expand and communicate in different markets.

2. Finalize a Budget

Finalizing a budget before promoting a product is more important than you can imagine. There are so many ideas around product promotion that you would want to execute. If there is no clear budget to work with, a promotional campaign can easily get out of hand.

Remember, having a well-defined budget refers to knowing not only how much is available for spending but also where to spend it.

Determine what proportion of the budget will be spent on each channel: from the advertisement on social networks to partnering with influencers, as well as spend money on content creation, email marketing, or any other promotional measures that are tied to the product’s objectives.

– A sample marketing investment budget relevant to SMBs by Smart Insights

Plus, if you know exactly what you want out of a campaign, it will be easier for you to finalize a budget. Take the example of Dollar Shave Club, which essentially saved millions of dollars in marketing due to one viral video in an era when viral videos were a big deal.

For a few thousand dollars, DSC produced an absolutely hilarious and memorable video that received millions of views and led to tremendous traffic to its site.

This low-cost video became their key promotional asset and attracted 12,000 new subscribers within 48 hours, making DSC a recognizable brand in the cutthroat business of razor sales.

From their budget allocation, DSC demonstrated that even with a low budget, big returns could still be made when the entire budget was put into a single, high-value tactic.

💡 When budgeting, keep in mind:

1. Depending on the audience defined earlier, choose the most appropriate media for reaching your potential customers, such as social networks, e-mail, or paid search.
2. If your main priority is brand recognition, then it is best to create video content or collaborate with influencers. Paid ads and retargeting are suitable for direct conversion.
3. There are always emergencies that you did not foresee; hence, it is advisable to save 10-15% for such occurrences.

3. Set KPIs

Key Performance Indicators are the targets that when achieved, indicate that your promotional activities are on track.

Source: webfx

Decide what you want to achieve way before your product’s promotion begins. It could be more traffic to the website, more sales, more people signing up for the mailing list, or more likes on a social media page.

KPIs help keep your team informed about the goals so that they can change tactics if the campaign is not performing well.

Here are some example KPIs for product promotion:

• Conversion Rate: This measures the percentage of site visitors who perform a specific activity, for example, buying a product or subscribing to a list.
• Customer Acquisition Cost (CAC): CAC helps you determine how much money is invested in acquiring each new customer.
• Engagement Rate: When your promotion mostly depends on social networks, the best KPIs are engagement rates (likes, shares, comments).

Product promotion varies from product to product, and it’s hard to generalize a single method that will ensure great results across the board. To determine the right methods for your business, you must have a deep knowledge of your product, your target audience, and the marketplace.

Top 21 Effective Ways To Promote a Product

Here are the best ways to promote a product. You’ll find lots of interesting examples, including examples of small to mid-sized businesses as well as spilled secrets of what we do at Cloudways to reach you.

1. Give Introductory Offers

Using introductory offers is a great way to promote a new product or service. Instead of announcing your product, you can promote it in the market as part of an introductory deal. These introductory offers can be put forward in several different ways like:

• Low-price bundles and packages
• Price discounts
• Free vouchers and coupons with product purchase
• Buy one get one free offers
• Free gifts on referrals
• Joint promotions with other brands

McDonald’s Introductory Offer. Source: McDonald’s

These offers are a great way to penetrate the market and get people to engage with your product. What’s important here is to make sure that you communicate the fact that these promotions won’t last forever and create an urgency to buy.

2. Use Entry Pop-ups to Grab Attention

The best time to grab your visitors’ attention is as soon as they open your website. That’s what entry pop-ups allow you to do. With an entry pop-up, you can promote a new product and increase its visibility immediately.

You can highlight a new product or use opt-in forms for subscriptions. Using entry pop-ups to announce special discounts is also quite effective. When visitors see a discount as soon as they enter your website, they are likelier to make use of it.

Source: GlassesUSA

For example, as soon as you enter the GlassesUSA website, you are prompted with this one-time 65% off offer for your first purchase.

Even if your visitor doesn’t take action on an entry pop-up, it establishes product recall, making entry pop-ups worth it in your promotional strategy.

3. Give Away Free Samples

Allow potential customers to use the product before they make their purchase.

In-store sampling, mailing, and online sampling all play a vital role in reducing the tendency of your customers to hesitate before making a purchase. This forces the customer to have confidence in your product based on your sampling.

Think of it as building trust, one freebie at a time. Observe the example below. When you’re leaving the Sundays for Dogs website, their exit strategy is to show you a popup offering a free sample.

To make the most of it, you can also request feedback or a review of your product for a sample. This way, you can receive not only consumers’ attention and interest but also opinions that matter. You can find out what’s working and what is not and invest in your business accordingly.

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4. Retarget Visitors With Exit Offers

You just saw this in the example above too. Retargeting customers after they’ve explored your website and right when they’re about to leave is also one of the best ways to promote a product or an offer.

Using an exit offer to retarget a customer who didn’t make a purchase can lead to last-minute changes in purchase decisions and impulse buying.

Unlike with entry pop-ups, visitors will only be prompted with exit offers if they’re leaving the website without any purchases. Exit offers vary from business to business. You can present visitors with time-bound discount coupons and hosting promo codes, email subscription forms, and even free proposals and trials.

For example, in the image below, PixelScrapper is offering a free kit as an exit offer to give its visitors one last chance to try its services before they leave the website if they sign up for the newsletter.

Source: PixelScrapper

Note how they’ve used the word “wait” and made sure they’re hitting two birds with one stone by also asking people to subscribe to the newsletter in exchange for the kit.

5. Answer on Q&A Sites Like Reddit and Quora

There are many forums and Q&A websites on the Internet where people can ask questions and get answers from other community members. The most prominent Q&A platforms are Quora and Reddit.

From questions on how to advertise a product to how to start an online business, you can ask and answer all types of questions on these platforms.

Many people use these platforms to build their online identities in their respective niches and to promote their products and businesses subtly.

As an online store owner, you can also offer reliable answers in the form of solutions to the people asking. Once you’ve established a reputation for being trustworthy, you can also soft-promote your product within your answers. If done right, you can get a lot of traffic for your website, which ultimately results in more sales.

Source: Quora

As shown above, the response provides a detailed and helpful answer to the question about the best earbuds for running.

These responses can work as blogs where you want to add value to people’s lives while subtly marketing your own items.

6. Partner with Experts (Don’t Shy Away!)

Don’t shy away from partnering with an agency of experts because there’s a high chance they know way more than you and can save you valuable time.

Agencies have the ability, knowledge, and tools to create advertisements that will appeal to the target audience and prompt action.

They also understand how to design and implement market-specific messages and how to employ the most efficient technologies to increase the conversion rate.

This approach also saves the time and energy you would have used to develop the promotion strategy. It could also save money because you may budget incorrectly or waste money on failed promotion campaigns. You don’t want that, really.

Coordination with a reliable agency guarantees a continuous and effective promotion campaign and also establishes credibility, particularly in saturated markets.

But finding the ideal agency can be a daunting task.

The Cloudways Agency Partners Directory simplifies this process by providing a curated list of top-tier agencies.

If you are an agency, you can become a Cloudways Agency Partner to get co-marketing opportunities and materials that are intended to boost business outreach — all of which will help make your product’s promotional campaign more effective.

Head to our Agency Partners Directory and browse through a global list of our WordPress agency partners!

Find an Agency Here

7. Write Guest Posts

In case you don’t know, in addition to having your own website’s blog, you can also reach out to other businesses and bloggers and partner with them for guest posts.

Guest blogging is one of the best ways to promote a product to completely new audiences.

If your business is new, you can create partnerships with bloggers relevant to your niche with an established reader base. This way, when you contribute to their blog, you will be writing to an audience interested in what you’re offering.

To promote a new product through guest blogging, choose blogs with a sound reputation in the industry, high engagement, and relevant audiences.

Following is an example of a guest post someone produced on the Cloudways Blog.

Write on topics that are unique and offer value to the readers rather than immediately pushing your product. The key to promoting through guest posts is being subtle.

You can also use AI writing tools to create high-quality content for your guest post quickly and in bulk. More on that later.

8. GMB Promotions

Google My Business is a great online platform for promoting your product. You can use Google My Business to create different posts with a GMB account. The two main post types are What’s New and Offers.

If your product is new, it will best fit in the What’s New posts section. You can upload product pictures for people to see and click on. However, remember that posts expire after 7 days, so you’ll have to repost them once they’re gone.

If you’re offering time-bound discounts on your products, you can promote them using the Offers posts section. There, you will upload pictures along with the prices and details so that people can look at your product and buy it.

In both cases, make sure that you upload good pictures along with a convincing Call To Action  so your promotion works effectively.

9. Email Marketing

Did you know that there are 4.48 billion email users worldwide and that the number is expected to reach 4.73 billion by 2026?

Email marketing offers a great way to communicate your product information and generate a list of subscribers to whom you can send emails in the future.

Most new ecommerce and small businesses invest in advanced email hosting services to keep their subscribers on edge about what’s coming next.

You can send your customers weekly newsletters, promotional offers, product launch emails, announcements, and a wide range of other informative content via email.

Newsletter sent to Cloudways Subscriber.

Wondering how to promote a new product through emails? Here are a few tips:

• Create campaign segments for your emails
• Keep your focus on the product’s benefits rather than the features
• Use the header to highlight your offer
• Put at least one CTA in your email
• Keep updating your email list

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10. Practice Cross-selling and Upselling

Cross-selling and upselling are effective, subtle ways to increase e-commerce sales and the overall value of your orders.

• Cross-selling is when you ask customers to buy a complementary item with their primary purchase. You can cross-sell on your ecommerce website by showing related items on the cart or check-out pages. Cross-selling works exactly like impulse buying at a POS terminal, and it can increase sales by up to 20%.
• Upselling drives a customer to buy a similar product that is more higher-end. There are various upselling techniques that you can use. The most effective upselling technique is to present higher-end alternatives on your product pages before the customer makes a decision

In the example above, you can see how Amazon is recommending higher-end products of the same category that have excellent ratings.

The key to successful cross-selling and upselling is to understand your audience and know what they want. Once you know their needs, you can then offer them the right products and upgrades.

11. Use Social Media Marketing

When it comes to marketing a product online, social media marketing is the best answer and one that I think everyone knows.

The social media marketing spectrum includes popular apps like Facebook, Instagram, Snapchat, Twitter, and more.

Source: Ipsy

Did you know that Facebook ads can reach 2.2 billion people alone? Now imagine the immense, collective reach of all social media platforms.

But yes, you must stand out, touch the audiences with either humour or emotion, and be truly authentic.

Here are some ways to use social channels for product promotions:

• Creating a brand page
• Announcing new products, offers, and discounts
• Getting feedback from customers
• Answering customer queries
• Uploading pictorial and video tutorials of your product
• Linking landing pages and blog posts

Most social media platforms now offer a space where people can buy and sell as well.

Facebook, for example, has the Facebook Marketplace, where users can sell their products to local and global audiences. Similarly, Instagram Shop features products along with their price tags, which you can buy directly from the brand’s page and checkout.

Source: HTSDecor

If social media marketing is done right, your pages will have a loyal customer following, and people will also share your content on their profiles. This will lead to more user-generated content, which is itself an amazing promotion technique.

12. Try Influencer Marketing (No, It won’t Cost Millions)

Influencer marketing is no longer a new concept in the product promotion world. In fact, it has made budgeting for marketers much easier.

Previously, there was a huge gap between audiences and celebrities. But now, with social media, anyone from anywhere can be an influencer. These influencers can reach millions of people for a much lower price than traditional celebrities.

In influencer marketing, you pick out influencers in your niche, like vloggers and Instagrammers, and ask them to talk about your product. You can target big names or micro influencers based on your strategy and budget.

Here are some ways through which influencers can help with your product promotion:

• Product unboxing videos
• Product experience videos
• Online contests and giveaways
• Promo codes

Make sure to pick the right influencers who have the most relevant audiences and a decent number of organic reach on Instagram, TikTok, or any other platform, and not just followers.

For example, Tinder partnered with Milli Holt, who has 18K followers on TikTok, and other micro-influencers to target people under 25 who are using the dating app.

13. Introduce a Loyalty Program

When it comes to brand relationships, 71% of consumers believe that loyalty programs form a very meaningful part of them. Loyalty programs offer special benefits to subscribers, and they can be free or paid.

Source: HubSpot Loyalty Report

For most paid loyalty programs, you pay a membership fee to unlock several discounts and exclusive offers.

Unpaid loyalty programs work with points. So for every purchase made on your website, you will earn points. Loyalty program users can save these points until they have enough to buy something valuable.

Consider Adidas’ adiClub.

Source: Adidas

AdiClub, Adidas’ free point-based loyalty program, is one of the company’s most important strategic management efforts in recent years.

Currently, AdiClub has more than 300 million members, and program customers buy 50% more products than the average consumer.

Loyalty programs are an effective way to promote your ecommerce business and products because they incentivize your customers to return to your online store.

14. SMS Signup Coupons

If you had asked somebody about how to promote a product a few years ago, bulk SMS marketing would’ve been one of the top ways.

Although old, SMS marketing is still a good way to send out news about your products to your customers, depending on what you’re selling and who your target audience is.

I mean, I am constantly receiving text messages about people who can fix my AC as soon as summers arrive!

When a customer visits your website, you can use a pop-up asking them to sign up for SMS alerts and offering them a 10% discount on their first order. This technique will allow you to get their numbers for future promotions while providing them with an incentive to make a purchase using the discount they received.

Source: TextRequest

Otherwise, you’re collecting customer contact information anyway while they check out.

15. Write a Blog

Blogs offer almost a free way to promote products by writing about them. And yes, it still works. With the right keywords and organic product promotion strategy, you can rank in the top Google searches and get traffic on your blog.

By writing blogs within your niche, you can become a credible brand, add value to peoples lives while making an effort to convert your readers to buyers. Say you’re a skincare brand. You could write a complete guide on oily skin and pitch your product subtly somewhere or maybe even explicitly, depending on your strategy.

You can use the blog to link your product’s landing page and place CTAs in the article to direct traffic to your product pages.

Take the example of THIS article you’re reading.

Go through it with fresh eyes once you’re done. The Cloudways team is helping you with your business with our blog and writing valuable guides for you. But while we do that, we also include links to our products that are relevant to your needs.

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16. Use Amazon Editorial Recommendations

If you’re an Amazon seller wondering how to promote a new product on the platform, don’t miss out on Amazon Editorial Recommendations.

Amazon Editorial Recommendations is a section on your search results page that shows product-related articles written by third-party influencers and bloggers.

With this method, you can route shoppers to your products by initially helping them with their research and then providing them with detailed reviews of those products by third-party influencers.

Source: Amazon

💡 However, this technique can only be used by established sellers to boost their sales even further. There’s a minimum criteria set by Amazon for sellers to be eligible for Editorial Recommendations, which includes the following terms:

• Minimum 100 reviews with at least a 4-star rating
• $30,000 monthly sales worth
• Should be within the top 20% of Best Seller Ranking in its respective category
• Its listings shouldn’t have any medical claims
• Shouldn’t be related to drugs, sex or religion
• Has good amount of inventory in stock

17. Host a Virtual Event

Ever since the COVID-19 pandemic, virtual events have become increasingly popular. They’re a great way to gather people from your industry in one spot and discuss your products.

You can use several platforms for a virtual event to promote a new product or service in front of relevant audiences from your industry.

Hosting a virtual event on your page could also bring in the right traffic to your page which will ultimately result in higher reach and engagement.

For example, Cloudways launched its Malware Protection Add-on in early 2024. To promote it, we host live webinars that explain the technology behind this automatic scanner.

We aim to inform customers about its advanced security features, available at just $4/month per application, without pressuring them to purchase. The webinars also allow non-technical users to ask questions.

Here are a few ways to host a virtual event:

• Hosting a live webinar
• Bringing in industry experts and influencers to discuss your product

18. Engage With Humor, Maybe

When the UK KFC ran low on chicken, they devised a clever apology

Humor is powerful. It not only attracts potential customers but also encourages sharing, expanding your reach to others with similar interests.

This means that humor makes your brand memorable; it can be related to by the audience that views it.

Recall those funny posts or that unique advertisement you saw that you still have in mind today. Consider the Sling Baby Dorito’s ad that went viral a couple of years ago. The ad had nothing to do with chips, really, but the idea was to stick the name of the product in viewers’ minds.

Even consider the weird, huge-mouthed man’s image you saw at the beginning of the blog.

That’s the magic of humor! As far as your brand voice allows, using humor can help make your product less stiff and create a bond with viewers.

But here’s the thing: as humor is generally in the ears of the beholder, it can also go very wrong. If you’re just starting out with product promotion, it is better to be super careful of the storylines you come up with for marketing.

When you decide to incorporate humor into your promotion activities, ensure that it will be well received and not out of place.

19. Bundle Products

Product bundling can be compared to offering customers a small shopping trip. By bundling items that are usually purchased together at a small premium, you are giving consumers a way to get more of the things they enjoy at a lower amount.

For instance, if you are selling products for a tech geek, you could make a combination of gifts for work – with a keyboard, mouse, and a mouse pad as ‘’Office Necessities’’ or “gaming needs.”

Take the example below. The following is a “travel kit” offering multiple necessary hygiene products for $50.

Bundles generate perceived value for the product and allow customers to try a product they may not have otherwise. They also allow you to introduce customers to other items in your line, thus increasing overall revenues.

You can promote these bundles on your homepage or through a popup on your website. Plus, you get to decide the messaging. The bundle could be relevant to holidays, e.g., the “Christmas bundle”, or different activities like the travel kit above.

20. Give BOGO offers

BOGO or Buy One Get One is an old but wise marketing strategy for a reason – it is effective. Everyone likes to save their money, even more, if they get more value in return or feel that they are getting something for free.

As pointed out by AMG Strategic Advisors, a shocking majority of customers prefer deals that come with a Buy One Get One (BOGO) offer. Consumers enjoy BOGO bundles most, as almost 70% named them as their preferred type of bundle.

A BOGO offer can be as straightforward as “Buy One, Get One Free” or “Buy One, Get One at 50% off”. The latter may not be as powerful as the former, but the sense of urgency created is effective nonetheless.

In the example above, you can see the Halloween theme i.e., relevance to a holiday and the option to buy an extra pack of Aminos.

The beauty of BOGO offers is that they’re versatile: You can employ them to remove old stock, increase product demand during low sales periods, or introduce new customers to your product.

21. Market Customer Reviews

Customer reviews can build credibility and make potential customers make the purchase without hesitation.

Social proof helps to convince people to spend time and money on your product. Showcase these reviews on the product pages, use them in advertisements, or even create content for social media platforms.

Take this example of Cloudways:

We have many satisfied customers. Why not ask someone to review us on camera?

Here, Bruce explains his great experience with Cloudways Autonomous in handling traffic spikes.

You will notice that it is a super short video, keeping in mind the attention span of viewers. You will also observe that Bruce is taking a casual walk, making him relatable to any watcher.

Also, do not limit yourself to five-star ratings. Instead, ensure you share the feedback that addresses your audience’s issues.

That is why reviews that tell a story about how the product helped to solve a specific problem or even exceeded expectations add value and relatability to your product.

How are Experts Promoting A Product?

In this section, we will learn how to market a product effectively by looking at examples from industry experts we spoke to. These methods are tried, tested, and result-driven, and they’ll surely help you in promoting your products more effectively.

1. Run Dynamic Remarketing Ads

Rohan Kadam – BikingKnowHow

“I implemented these steps on my client’s website landing pages and I used paid search to drive traffic. It worked wonders for me.

• Using countdown clock on my landing page (caused an 11% increase in conversions)
• Using exit pop-ups. (I used “Hello Bar” to do this)
• Running dynamic remarketing ads (it got me a 23% increase in conversions)

Running dynamic remarketing ads has been most effective for me because firstly, setting them up is very easy on the Google Ads platform. Secondly, through dynamic remarketing ads, I could target my audience (shopping cart abandoners) with highly personalized messages (ads had images of products that customers added into their shopping cart but did not end up buying).”

2. Dedicated Facebook Group Community

Jonathan Saeidian – Founder and CEO of Brenton Way

“Just recently we have helped an ecommerce office brand increase social engagement and website traffic through organic community building. The strategy was to identify the target market, which in this case is the millennial to Gen-Z demographic. We then crafted content and built relationships with influencers that resonate with this demographic to increase brand recognition.

As a result of this campaign, the brand gained a 450% increase in social engagement and a 15% increase in website traffic.”

3. Leveraging Holiday Seasons, Vlogger Connections and Video Channels

Chelsea Cohen – Co-Founder of SoStocked

“A great way to promote eCommerce products is to take advantage of holiday seasons. You can start early before the holidays start and create a holiday catalog that showcases your best products for the season. This lets people see products that they’re searching for as well as find more products.

 Another great way to promote a product is to connect with a blogger or vlogger. You can send them a free product and see if they’d be willing to promote your product on their blogs or vlogs. This is sort of like getting a professional review and helps you reach larger audiences.

 An ecommerce business can start its own blog or video channel which helps build a larger customer base. SEO practices can be taken to help your content reach more people. If more people find your site through content, then you’ll have a higher chance of people checking out your products.”

How to Use AI for Promoting a Product?

AI is revolutionising product promotion, where businesses can now get closer to their target consumers and perform every process of the marketing funnel with greater efficiency. Here’s how you can leverage AI to promote your product effectively:

1. Personalized Marketing

I have a great time on YouTube because it knows me better than my mom at this point. It recommends the perfect videos, and I wouldn’t let you mess with my algorithm at all.

See my YouTube homepage below? I mean yes YouTube, tell me the secret to IT success and the dark art of hypnosis.

“Algorithm” is the keyword.

AI does this in online marketing by identifying customer details and their previous history and browsing patterns. By doing so, brands can develop very targeted campaigns, where the right message and right product gets to the right people.

Take the example of Netflix and Spotify. How many times have you found good shows or songs because they were recommended to you by these apps? As creepy as it is, they KNOW you!

Similarly, e-commerce firms and online stores can employ AI to offer something to buy that is similar to a customer’s previous orders, or what other clients bought.

Even email marketing can take advantage of AI technology to send out offers, recommendations, or even reminders that almost seem like the campaign was sent directly to the individual.

Some of these tools include:

• Recombee
• Adobe Sensei
• Klaviyo
• Algolia

2. Content Creation

To promote the product successfully, it is necessary to have unique and interesting content regularly, which may consume considerable time.

AI tools can help with this by suggesting what to write in captions, topics for blog posts, and even writing the posts themselves. In this way, using AI can create content rapidly now compared to maybe 2018, maintaining the consistency of their marketing messages.

Let’s say I want to write a blog post about the guide to buying the best boots for plantas fasciitis (actual example of a blog I wrote when I started as a freelancer ages ago). Now when I wrote this 3000-word blog in 2015, it took me 3 days.

Other than the fact that I was inexperienced, the research, creating the outline, brainstorming unique ideas, and much more took a lot of time. Here’s how AI would help me today if I had a business and I needed to save time, money and energy.

Check my conversation with GPT below. I fed it a detailed prompt.

ChatGPT responded with a very detailed answer which gave me an immediate direction.

Here’s the interesting thing: I then asked GPT to convert this whole idea into a short video script, and yes, it wrote to me in a second:

Then I got excited and asked it to design me infographic content too:

What I am trying to say is, its not just blogs. You can play around and mix your own creativity with AI-generated content.

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Final Thoughts

In conclusion, advertising and marketing of your product requires a combination of conventional and contemporary approaches. From basic pop-ups to complex AI-driven ones, there is a way for any marketer.

This means that when you know who you are targeting, what you want to achieve, and how to go about it, you are sure to create awareness, sell, and cultivate a customer base.

I have covered several ways to promote a product but also expert advice, pre-promotion tips, and also how to smartly use AI to save time – so don’t miss that.

With this comprehensive guide, put on your thinking cap and get to promoting your product. Let us know if you need any help or have any comments!