Agency Breakthrough MasterClass: Lead Magnet 101

Course Outline

Lesson #1 What’s a Lead Magnet and Why Should Your Agency Care?
• 1.1 Meet your instructor and course overview
  1 minutes
• 1.2 The necessity of building lead magnets
  2 minutes
• 1.3 Why lead magnets provide a roadmap for growth
  5 minutes
• 1.4 The barriers to building an email list
  6 minutes
• 1.5 The 5 key principles behind building lead magnets
  12 minutes
• 1.6 How to craft a high value lead magnet for qualified traffic
  14 minutes
• 1.7 Workbook: Build your own list
  3 minutes
Lesson #2 How to Turbocharge Your Conversions with Lead Magnets
• 2.1 Get into the flow of building effective lead magnets
  1 minutes
• 2.2 Lead magnets: the opportunities and the problems
  4 minutes
• 2.3 Lead magnet principle 1: get in the client’s head
  5 minutes
• 2.4 Lead magnet principle 2: solve a problem
  3 minutes
• 2.5 Lead magnet principle 3: sell what your client wants
  6 minutes
• 2.6 Lead magnet principle 4: map your magnet
  4 minutes
• 2.7 Lead magnet principle 5: build fast, optimize later
  2 minutes
• 2.8 Your ideal client’s frustrations, fears, wants and aspirations
  10 minutes
• 2.9 Workbook: Get inside your avatar’s head
  2 minutes
Lesson #3 Create a Successful Lead Magnet in 60 Mins
• 3.1 Intro to creating a lead magnet in 60 minutes
  1 minutes
• 3.2 Exchange value for your prospects’ information
  2 minutes
• 3.3 Brainstorm what your ideal client wants
  10 minutes
• 3.4 Check your inventory for usable content pieces
  8 minutes
• 3.5 Prioritize your ideas
  10 minutes
• 3.6 The elements of an effective lead magnet in real time
  5 minutes
• 3.7 Create and optimize a no-fluff landing page
  6 minutes
• 3.8 Don’t waste your thank you page
  5 minutes
• 3.9 Workbook: Put your lead magnet together
  1 minutes
Lesson #4 Develop an Actionable List Building Strategy for Your Digital Agency
• 4.1 What are actionable list building strategies?
  2 minutes
• 4.2 What makes it hard to build a list of subscribers?
  6 minutes
• 4.3 Create a clear plan for driving traffic
  2 minutes
• 4.4 5 Principles of Driving Traffic to Your Lead Magnet: Part 1
  17 minutes
• 4.5 5 Principles of Driving Traffic to Your Lead Magnet: Part 2
  16 minutes
• 4.6 5 Principles of Driving Traffic to Your Lead Magnet: Part 3
  6 minutes
• 4.7 Review how to kickstart traffic to your lead magnet
  5 minutes
• 4.8 Workbook: Develop a plan for driving traffic to your lead magnet
  3 minutes